About
Who We Are...
We have been providing reliable Assessment Collection Services to California Common Interest Developments since 1997. With more than two decades of experience, we understand how important it is to resolve accounts in a positive manner.
Our team is professional and compassionate throughout the collection process which is why large balances or small, our Association clients notice a reduction in their delinquency reports within the first 60 days.
Invested & Involved
We’re invested and involved in the Association industry through our annual memberships in the various trade organizations, our tradeshow attendance and advertising support.
In addition, our leadership team submit articles for online newsletters and trade publications and volunteer time to serve on committees that advocate for Associations. All of which ultimately supports Community Associations and their Community Association Managers in education and training.
Our Leadership Team
The Professionals
Beverlee Gordon
Director Of Operations & Founder
As a long time, vendor to the California Homeowner Association industry, Beverlee’s experience started in a Community Association Management Firm’s Accounts Receivable department. She later became one of the first 400 Certified Community Association Managers through the California Association of Community Managers (CACM).
With her knowledge of the industry and her management experience, she then helped establish a delinquent assessment collection department in a San Francisco law firm and became the marketing director for that book of business.
Leaving the law firm to pursue an opportunity with an accounting company, Beverlee ultimately came full circle when she founded A.S.A.P. Collection Services from the ground up in 1997. Her vision was to bring together all of her experience across the various fields and provide a service that benefits the Association, the Manager, and the Owners.
Today, A.S.A.P. is widely recognized as a reliable leader in the assessment collection industry, providing services throughout Northern California and select areas of Southern California.
“We help owners resolve their delinquent assessments while safeguarding the association’s interests.” - Beverlee Gordon
Cheryl Hall
Director Of Administration
Cheryl has been with A.S.A.P. since its inception and has been instrumental in shaping the company’s positive, compassionate culture. Everyone who contacts our office is treated with respect as we work to resolve each account.
Our team acknowledges that Accounts Receivable Management—often referred to as debt collection—is commonly viewed as a hard or uncaring industry; however, that is not the experience A.S.A.P. strives to provide. Through Cheryl’s example and her extensive background in Human Resources, she has helped shape an approach rooted in respect, understanding, and the ability to work effectively with people in all situations—an essential foundation in this line of work.
“Our goal is for managers and Associations to view A.S.A.P. as a trusted extension of their office.” – Cheryl Hall
Terin Reeder-Atkins
Executive Director Of Client Relations
Terin’s introduction to the Community Association Industry began as an Escrow Assistant requesting payoff demands from management companies for homeowner assessments. Taking a new direction in 2008 Terin joined A.S.A.P. as a Customer Service representative working with delinquent homeowners and she quickly excelled. Recognizing her drive and potential, A.S.A.P. transitioned her to the lender foreclosure department, where she negotiated directly with lenders to recover all or a portion of a prior-owners’ foreclosed debt.
Terin’s take-charge attitude and negotiating talents earned her a seat at the table, helping guide the company as the association and collection industry continue to evolve year after year. Her knowledge and experience in the homeowner association industry, combined with her fearless approach, have earned her the respect of attorneys, managers, board members, and peers alike.
As the company’s Executive Director Of Client Relations, Terin was among the first to earn the CACM designation California Certified Industry Partner (CCIP). As an industry leader, she has served on professional committees, has contributed as a speaker at trade seminars, leads education trainings online and oversees the A.S.A.P. Manager Support Line – the primary hub relied upon by managers and board members to discuss all aspects of the collection process.
“We welcome the opportunity to partner with you and your team.” – Terin Reeder-Atkins, CCIP
Lindsay Jones
Director Of Operations & Founder
Lindsay’s experience in the Community Association Industry spans eight years serving as a community manager, where she developed a strong foundation in community operations and client support. Her hands-on experience has given her a well-rounded understanding of association needs and the importance of clear, timely communication in resolving issues efficiently.
As a key contributor to A.S.A.P.’s Manager Support Line, Lindsay is often the first point of contact for managers and board members seeking assistance. Well versed in all aspects of the collection process, she responds promptly to inquiries and works collaboratively to provide clear answers and practical solutions, making her a trusted resource for A.S.A.P.’s clients.
“We’re committed to building lasting partnerships and delivering outstanding service." - Lindsay Jones
